Dan Hlivka
Art Director + Human
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Jack Daniels: Meat + Whiskey

Art Direction

The “Meat and Whiskey” platform is a key communication tool for many Jack markets around the world in social and off-trade. As this platform has expanded from market to market, the platform has started to take on many different strategic objectives, as well as looks/feels. We developed a single toolkit to drive consistency for the “Meat & Whiskey” platform, and to better leverage Jack Daniel’s distinctive assets.

 
 
 
 

Art Director: Dan Hlivka / Copywriter: Matt McEwan / ECD: Chris Valencius / DP: Jonathan Wally + Liam Reardon / Photography: Anthony Adamick